The words on a store page are product design. They are the first thing a new player reads, and they decide whether someone installs or scrolls on. We treat them the way we treat any other feature.
Draft, review, publish
Proposed store text lives as a draft, with the reasoning next to it: who it is for, what it changes, what we hope happens. Only after review does it go live.
Keep the rejections
A discarded draft is not thrown away. We keep it with the reason it was dropped. The reason a change was rejected is worth as much as the reason another was accepted: it saves us from proposing the same idea again, and it records what we learned.
Listen to reviews
Reviews are a feed of what players need. We triage them: bugs go to the team, requests become suggestions, praise tells us what to protect. A review is a conversation, not a score.
Plain words win
Every listing is written for a person on a phone with five seconds: say what the game is, what you do in it and why it is different. No jargon, no promises we cannot keep.
What is next
We keep refining our listings for each game, and we want to hear what you would change. Tell us on Discord.
